Dr. Asto Subroto

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Dr. Ir. Asto Subroto, MM

  • President Director of MARS Indonesia
  • President of Mars School
  • Bachelor Degree in Statistics, Bogor Agricultural University
  • Magister Management, International Management, University of Indonesia
  • Doctoral Degree, Management Science, University of Indonesia (Dissertation: “The Advertising Influence for Brand Choice Decision from Likeability and Believability View”)
  • Founder of  PT.  Mars Indonesia
  • President Director of  PT. Capricorn Multimars Indotama
  • Chief Editor : INDOCHEMICAL, Bi-weekly Industrial Periodical (1988 – 1992)
  • President Director of PT. Bima Karsa Resources
  • President of INFOBISNIS Magazine Monthly Business Magazine (2003 – 2004)
  • Lecturer at Magister Management University of Indonesia
  • Public Speaker and Mass Media Writer on Marketing, Marketing Research, and Brand Management
  • Founder of INDONESIAN BEST BRAND AWARD (award for the best brand management)
  • Founder of INDONESIAN CUSTOMER LOYALTY AWARD
  • Member of American Marketing Association (2001)
  • Member of European Society of Opinion & Marketing Research (2000 – 2002)
  • Member of Advertising Research Centre (2003)

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