Dr. Asto Subroto

Dr. Ir. Asto Subroto, MM

• President Director of MARS Indonesia
• President of Mars School
• Bachelor Degree in Statistics, Bogor Agricultural University
• Magister Management, International Management, University of Indonesia
• Doctoral Degree, Management Science, University of Indonesia (Dissertation: “The Advertising Influence for Brand Choice Decision from Likeability and Believability View”)
• Founder of  PT.  Mars Indonesia
• President Director of  PT. Capricorn Multimars Indotama
• Chief Editor : INDOCHEMICAL, Bi-weekly Industrial Periodical (1988 – 1992)
• President Director of PT. Bima Karsa Resources
• President of INFOBISNIS Magazine Monthly Business Magazine (2003 – 2004)
• Lecturer at Magister Management University of Indonesia
• Public Speaker and Mass Media Writer on Marketing, Marketing Research, and Brand Management
• Founder of INDONESIAN BEST BRAND AWARD (award for the best brand management)
• Founder of INDONESIAN CUSTOMER LOYALTY AWARD
• Member of American Marketing Association (2001)
• Member of European Society of Opinion & Marketing Research (2000 – 2002)
• Member of Advertising Research Centre (2003)